Training in General Web Design and Social Media Promotional Work
Training in General Web Design and Social Media Promotional Work
Duration: 20 Hours
Training Mode: Virtual / Offline / Hybrid
Total Duration: 20 Hours
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Module 1: Introduction to Web Design
Duration: 2 Hours
Introduction to Web Design
Types of Websites
Domain Name & Web Hosting
Website Planning
User Interface (UI) Basics
User Experience (UX) Basics
Website Structure
Module 2: Website Design Using WordPress
Duration: 4 Hours
Introduction to WordPress
Dashboard Overview
Themes & Customization
Creating Pages & Posts
Menus & Navigation
Media Library
Essential Plugins
Contact Forms
Website Backup & Security Basics
Module 3: Graphic Design for Digital Promotion
Duration: 3 Hours
Canva Basics
Social Media Post Design
Banner Design
Poster & Flyer Design
Certificate Design
Logo Design Basics
Image Editing
Brand Color & Typography
Module 4: Social Media Marketing
Duration: 4 Hours
Facebook Page & Group Management
Instagram Business Profile
YouTube Channel Setup
LinkedIn Profile & Page
WhatsApp Business
Telegram Channel
Content Planning
Social Media Calendar
Audience Engagement Techniques
Module 5: Content Creation & AI Tools
Duration: 3 Hours
AI-assisted Content Writing
Blog Writing
Social Media Caption Writing
Image Generation with AI
Basic Video Content Creation
Prompt Writing Fundamentals
Ethical Use of AI Tools
Module 6: Website Promotion & SEO Basics
Duration: 2 Hours
Introduction to SEO
Keyword Research Basics
Google Search Console Overview
Google Business Profile
Basic Website Analytics
Website Speed Optimization
Local SEO Basics
Module 7: Digital Promotion Project
Duration: 2 Hours
Participants will complete a practical project involving:
Designing a one-page website or landing page
Creating one promotional poster
Designing three social media posts
Preparing a one-week social media content calendar
Presenting the digital promotion strategy
Learning Outcomes
After successful completion of the training, participants will be able to:
Design and manage a basic WordPress website.
Create professional promotional graphics using Canva.
Manage Facebook, Instagram, YouTube, LinkedIn, WhatsApp Business, and Telegram for promotional purposes.
Produce engaging digital content using AI tools.
Apply basic SEO techniques to improve website visibility.
Plan and execute a social media promotion campaign.
Develop a simple digital marketing strategy for educational institutions, businesses, NGOs, or personal brands.
Assessment Pattern
| Component | Marks |
|---|---|
| Attendance & Participation | 20 |
| Practical Assignments | 30 |
| Social Media Promotion Project | 30 |
| Viva / Presentation | 20 |
| Total | 100 |
Certificate Title
Certificate in General Web Design and Social Media Promotional Work (20 Hours)
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Course Tuition: Rs 7000/
Study Platform : Online
Certificate : Jag Kalyan Organization
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